We hosted our "Disrupt or be Disrupted: AI's Impact on the Customer Journey" event. A huge thank you to our fantastic panel Michael Durey, Joe Comiskey, @Luke Massie and 💻 Aria R. Lucy Carter and our very own Amy Green for moderating. 

3 Key Takeaways:

1️⃣ AI's Reach: It's everywhere—driving not just efficiency but also increasingly effectiveness. Chatham House rules but the results from Human vs. AI tests in personalization, recommendation and targeting were truly eye-opening.

2️⃣ Interface Evolution: AI is redefining user interfaces—or even eliminating them entirely. The outcome? Faster, more relevant experiences with enhanced brand control.

3️⃣ Martech for All: AI is democratizing marketing technology, empowering every marketer to better understand and engage their audiences.

And 2 Essential Truths:

⚠️ Quality Data Matters: "Garbage in, garbage out." High-quality, well-understood data is crucial as AI accelerates analysis and decision-making.

💡 Get the CFO Onboard: Securing the CFO's support for your AI initiatives is key to driving success.

Plus the robotic dog was pretty impressive...