Welcome to the Coolr Croisette✨

Last week we brought the spirit of Cannes to London with Coolr’s Cannes Can’t event.

The frozés were on ice and the croque monsieurs toasting, all wrapped around a panel exploring The Future of Storytelling.

What did we learn?
✨ Social storytelling isn’t just scroll-stopping - it’s reshaping how brands build connection
✨ Creators are today’s main characters - audiences return for them
✨ Great stories still need structure - but the hook has to land fast
✨ Humour and entertainment aren’t nice-to-haves - they’re the price of entry
✨ AI won’t replace human creativity - but it will push us to sharpen what only humans do best

What’s your take on where storytelling’s headed?🤔

#Coolr #canneslions2025 #thoughtleadership #storytelling #paneldiscussion